Please select your home edition
Edition
Cruise Village 2020 - LEADERBOARD

Corona launches plastic-free six pack rings

by Business Wire 28 Nov 2018 09:21 UTC
100% plastic-free six pack rings - The new rings will be piloted in Mexico at the beginning of the year, with plans to test in the United Kingdom next year. © Business Wire

Corona announced that it will pilot plastic-free six pack rings in select markets as part of the brand's commitment with Parley for the Oceans to lead the industry with eco-friendly packaging.

Both Corona and Parley have a shared mission to help protect the world's oceans and beaches from marine plastic pollution. The partnership began with a commitment to protect 100 islands by 2020 and expands to include the pursuit of scalable innovation that can change the status quo.

With roughly 8MM metric tons of plastic entering the ocean each year1, there is a need to confront the issue on multiple fronts, which is why Corona has adopted Parley's A.I.R. strategy to not only "avoid" and "intercept" plastic as much as possible, but also help "redesign" solutions that use the material.

"Our oceans are under attack. We are taking their life in rapid speed, destroying the chemistry that allows us to be here. Therefore we are bidding on the few who take the lead in true change. The ones who are shaping the future with us. Corona is such an Ocean Champion, a powerful ally in our war against marine plastic pollution — and in building the material revolution that will lead us beyond it. We share the goal of phasing plastic out for good, because we simply can't afford its toxic impact anymore." Cyrill Gutsch, Founder and CEO, Parley for the Oceans

Although Corona is primarily packaged in glass and fiberboard, the brand sees an opportunity to help redesign a common source of plastic in the category: six pack rings. The plastic-free rings being tested are made from plant-based biodegradable fibers, with a mix of by-product waste and compostable materials. If left in the environment, they break down into organic material that is not harmful to wildlife, whereas the industry standard plastic six pack rings are made from a photodegradable form of polyethylene that results in increasingly smaller pieces of plastic if not recycled.

Although most plastic rings are recyclable, the reality is that the majority of all plastic ever created hasn't been recycled2, which is the motivation for brands like Corona to pursue solutions that avoid the material entirely. That journey starts in the brand's homeland of Mexico, where the plastic-free rings will be piloted in Tulum at the beginning of the year.

"The beach is an important part of Corona's DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating," said Evan Ellman, Corona Better World Director. "We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good."

Since the partnership launched in 2017, Corona and Parley have conducted over three hundred clean-ups in over 15 countries, including the Maldives, Palau, Mexico, Dominican Republic, Chile, Indonesia, Italy, South Africa and Australia, with over seven thousand volunteers from more than two hundred locations participating in the project, totalling in more than three million pounds of plastic waste collected.

For more information:

Related Articles

Viking Explorers 2021 departure
4th edition started from the Canary Islands on Saturday The 4th edition of the Viking Explorers started from the Canary Islands to Grenada on the 9th of January, with a delay of 3 days as captains and the organization decided to delay the departure due to the storm Filomena Posted on 11 Jan
Kiwi Christmas: SV Harlequin in New Zealand
The sound of Christmas is slightly different It's Christmas time - so the calendar says. Yet the sunlight is intense, sky-blue agapanthus and creamy calla lilies are in full bloom, gnarled pohutukawa trees strew their scarlet stamens over vivid green hilltops and rugged sea cliffs. Posted on 26 Dec 2020
One end to the other...
I got a sneak peak at the SV Delos Arctic trailer a while back, and swore to complete secrecy... Confession. I got a sneak peak at the SV Delos Arctic trailer a while back, and swore to complete secrecy, or face the long walk off a short pier... Posted on 20 Dec 2020
AMAALA, OceanoScientific on scientific expedition
Scientific expedition to study impact of chemical contaminants on water bodies and human health. AMAALA, the ultra-luxury destination located along Saudi Arabia's north western coast, took to the seas with Monaco-based OceanoScientific on a two-week scientific expedition. Posted on 5 Nov 2020
Three great capes in a 40-year old boat
A second circumnavigation and second rounding of Cape Horn for Sasa Fegic A legendary Croatian sailboat HIR 3 skippered by Sasa Fegic completed a 39.000 mile west to east circumnavigation of the globe around three great capes and after 28 months at sea returned to the homeport in Mali Losinj on 17/10/2020. Posted on 1 Nov 2020
Sailing legend makes landfall in Australia
Jon Sanders arrived in Bundaberg this morning A global pandemic and some of the worst ocean conditions experienced in decades have not stopped world renowned Australian yachtsman Jon Sanders AO OBE from reaching home soil on his record 11th solo circumnavigation of the world. Posted on 22 Oct 2020
No Plastic Waste Voyage update
Jon has sailed 21,366nm (40,000kms) since leaving Fremantle At the time of sending this update Jon is 370 nm east of Bundaberg, Queensland. Jon has sailed 21,366nm (40,000kms) since leaving Fremantle almost one year ago. He is currently on a WSW course making 3.7 knots in moderate conditions. Posted on 19 Oct 2020
No Plastic Waste voyage update - 6th October 2020
Jon Sanders advises conditions are improving and hoping for some calmer weather Jon has hit what looks to be a severe trough much like the Queen' Birthday Storm in 1994. That storm caused what is believed to be New Zealand's largest marine rescue operation. Posted on 12 Oct 2020
Archaeologists discover 17th century warship
The ship is most likely the Danish warship 'Delmenhorst' Marine archaeologists from the Viking Ship Museum are currently conducting diving surveys of the wreck of a large warship from the 17th century. Posted on 20 Sep 2020
Understanding wooden boat construction
Learn about carlins, king beams, and more We'd like everyone to be able to find that solace, so here are some great new resources to help feed the current boatbuilding renaissance Posted on 5 Sep 2020
Cyclops 2020 - SmartlinkNano - FOOTERHighfield Boats - Sailing - FOOTEROcean Safety 2021 - FOOTER