Please select your home edition
Edition
SWC newsletters (top)

Musto partners with Norwegian expedition yacht on a quest to promote ocean conservation

by Christianne Whitehouse 4 Dec 2019 17:00 UTC
Musto partners with Norwegian expedition yacht on a quest to promote ocean conservation © Musto

Leading technical performance clothing brand, Musto, has joined forces with Norwegian expedition yacht, Barba, in an ongoing conservation project to find and study orca, humpback and sperm whales off the coast of Arctic Norway.

Striving to kick start conversations around ocean health and environmental concerns, the project aims to use the whales as 'ocean ambassadors' to inspire people to engage with the planet.

Marine biologist Andreas B. Heide leads the mission, backed up by an alternating crew of scientists, journalists, videographers and photographers. Heide's fourth winter in the Norwegian Arctic, he and his team will be at sea from 14th October 2019 to mid-February 2020.

Explaining the concept of the project, Heide said: "There are few animals out there that inspire so much enthusiasm and thrill as orcas. They are the human equivalent in the ocean - they're highly intelligent, social animals, moving in family groups with up to four generations in each pod. They are complex and fascinating to us, and we hope that our studies of them will fascinate others too.

"We need to be more engaged with the natural world," he continued. "Using these whales to capture the attention of the public encourages conversations around ocean health and environmental changes. We are campaigning in a different way - raising awareness through visual and literary storytelling," he concluded.

Navigating beyond the Arctic Circle, the crew will brave temperatures as low as minus 20. Musto provides the backbone of the protective gear used, with their industry-leading HPX Gore-tex Pro Ocean products acting as the important outer shell against the environment.

"We chose to work with Musto because we needed high quality gear that lasts," explained Heide. "I bought Musto kit when I first started sailing around 10 years ago and I've never looked back. They produce hard-wearing products that are able to withstand some of the toughest conditions. Without them, our expedition would be much more difficult."

Nick Houchin, Head of Marketing at Musto, is pleased to be working with Heide and the crew onboard Barba. "We are thrilled to make a difference to this expedition through our durable products, perfect for the adventurer and explorer. To be involved in such a meaningful project is important to us, especially as a brand that operates within sailing and cares greatly about ocean health. We wish Andreas and his crew every success on their Arctic missions."

For more information on Musto's involvement with Barba boat, please visit www.musto.com

Related Articles

It's all about the base (layer)
Musto literally has you covered As the layer closest to your skin, a base layer must wick moisture away to minimise heat loss. It also needs to provide enough ventilation for you to remain comfortable during periods of exertion. Musto literally has you covered. Posted on 22 Jan
Musto Sale Just Got Bigger
Up to 60% off and there's still time to grab a bargain Now up to 60% off! Check out the best sellers from this year's sale. There's still time to grab a bargain... Posted on 20 Jan
Combined Power: Warmth vs. Weight?
Sacrifice none with Musto Synergy Fleeces Sacrifice neither with the Musto Synergy Fleeces. Worn over a base layer or under a jacket, these lightweight garments are as comfortable as a second skin. Posted on 10 Jan
Discover the power within
Musto chooses PrimaLoft® - the industry-leader in synthetic insulation In 1983, the US army asked PrimaLoft® to create a water-resistant alternative to goose down, so the troops could perform at their best, even when wet. Over thirty years later, PrimaLoft® is the industry-leader in synthetic insulation. Posted on 6 Jan
2019 final to-dos: Visit the Musto Sale!
Discover your favourites for less Sale into the New Year with Musto... Terrible pun. Excellent savings. Discover your favourites for less. Posted on 31 Dec 2019
SALE into the New Year with Musto
Terrible pun. Excellent savings. Grab a bargain today! Terrible pun. Excellent savings. Grab a bargain today! Posted on 29 Dec 2019
Shop up to 50% off at Musto
More products added to the Black Friday sale To celebrate the start of December we've added more products to the Black Friday sale. Ends soon! Posted on 1 Dec 2019
Black Friday: NEW Musto products added
Musto's highest selling products at the lowest prices Grab a Black Friday Hero. Musto's highest selling products at the lowest prices. Take home a hero today. Posted on 28 Nov 2019
Nick Claus' Gift Guide is here
Musto's latest brand ambassador flies oceans and sails mountains Our latest brand ambassador flies oceans and sails mountains. This year, holidays are coming to Musto! Posted on 20 Nov 2019
MBW newsletters (top)