Musto signs long term partnership agreement with Land Rover
by Musto 27 Jan 2020 17:00 UTC
Welded Thermo Jacket from the new Musto Land Rover Autumn/Winter 2020 collection © Musto
Musto, one of the world's leading performance outdoor clothing brands, has signed a Global Licence Agreement with iconic British brand, Land Rover, which will see their collaborative range launch for Autumn/Winter 2020 season. This five-year deal is an extension of the 24-piece Above and Beyond collection launched alongside the all New Land Rover Defender at the Frankfurt Motor Show in September 2019.
Musto's new licenced range will cover apparel, footwear and luggage based on a close collaboration between the two British brands on product development. The new product range was revealed at ISPO in Munich, the world's leading trade fair for Outdoor apparel and equipment, alongside an all New Land Rover Defender.
Musto's clothing and Land Rover's New Defender are manufactured with durability at their core. Based on capability and innovation, the range features cutting-edge technology and has been designed for a market that craves adventure, loves to be challenged and requires products that must withstand even the harshest environments.
The new Musto Land Rover Autumn/Winter 2020 collection will be available to Musto's wholesale partners and distributors, and through Musto's own direct to consumer channels - both online and instore from August 2020.
Paul Stoneham, Musto Executive Chairman, said: "Combining Musto's design and technology in performance clothing with that of Land Rover's innovation promises to deliver a leading product range within the adventure sector, suitable for the modern-day explorer. We look forward to working with Land Rover on this brand partnership."
Joe Sinclair, Director of Branded Goods and Licencing at Land Rover, agreed: "This extension of the partnership between Musto and Land Rover further strengthens the relationship between our two iconic British brands. The new deal will see us collaborate for a further five years to continue creating the most advanced, technical and capable performance apparel collection, complementing our already successful Above and Beyond collaboration."
Innovations in the range include the Land Rover Gore-Tex Parka which has three-layer Gore-Tex fabric and provides unparalleled waterproof, windproof and breathable capabilities.
The Welded-Thermo jacket features RECCO® integrated reflective antenna that helps rescue teams locate the wearer in difficult terrain. The jacket also features world class PrimaLoft® Cross Core insulation technology and is fitted with PrimaLoft® Aerogel-lined pockets to protect mobile phones, enabling them to maintain their battery power for longer. Aerogel technology, originally designed by NASA, consists of 95% air and is the lightest solid known to man. It provides a total thermal barrier, protecting your equipment from the most extreme temperatures.
For more information on the Musto Land Rover collaboration, please visit www.musto.com/default/land-rover.html