Boating & Fishing industry unite for summer marketing campaign
by National Marine Manufacturers Association 1 May 2020 13:16 UTC
Industry-wide effort to shine a light on the safe, restorative power of boating and fishing as industry looks to rebuild post-COVID-19.
Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center.
"Consumer insights show people are longing for a return to the outdoors, and fishing and boating can be a safe and fun way to social distance and relieve stress," said RBFF President and CEO Frank Peterson. "We want to help people find their way back out to the water while helping our industry rebuild coming out of this global pandemic.
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